Florida may be where woke goes to die but what does woke even mean? : NPR
What is the history of the word 'woke' and its modern uses? | The Independent
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
How the push for anti-'woke' advertising could create controversy for brand startups - Digiday
Should Your Business Run Woke Advertising Campaigns?
12 Brands That Tried to Make 'Woke' Ads - And Failed (Photos) - TheWrap
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
8 times 'woke' advertising campaigns misfired, from Pepsi to Listerine | The Independent | The Independent
Elwood Watson: Not 'woke' enough to understand its meaning – Daily Freeman
Woke Marketing
Woke Washing: the problem with 'branding' social movements | CBC Radio
How Woke advertising fmcg products become lazy sales gimmick to retailers? – DigitalGumma
Woke ads: is there such a thing as bad publicity? | The Lighthouse
The year woke broke: a brief history of a contested word - New Statesman
How Woke advertising fmcg products become lazy sales gimmick to retailers? – DigitalGumma
Consumers' Research launches 'Woka-Cola' campaign targeting the company for hypocrisy | Fox Business
Is Woke Advertising Just A Lazy Marketing Gimmick? - GREY Journal
What does being woke mean and is it an insult? 'Wokeism' explained | Metro News
A GOP war on 'woke'? Most Americans see term as positive: Ipsos Poll
What does 'woke' mean? It's a waste of time to debate the word
Woke capitalism - Wikipedia
Why “Woke” Advertising Matters | George Mason University
Woke, Inc.: Inside Corporate America's Social Justice Scam: Ramaswamy, Vivek: 9781546090786: Amazon.com: Books
